What Is SEO?

SEO --- Search Engine Optimisation

Search Engine Optimization

Understanding of search engines and search engine optimisation is the first step to achieve visibility online. To apprise yourself and compete now and in future, good understanding of how search engine rank, relate, recall, and determine relevance is needed. The most critical and the crux to success formulae is the understanding of how consumer think, speak, read and decide because that knowledge can be used in any media and beyond search.

In google SRP (Search Result Pages) there are two types of results-

   1. Organic/ Free search Results
   2. Inorganic/ paid search Results

When website is created, to enhance its visibility and to achieve high ranking in google organic search results, SEO activity is performed. It yields drastic improvements based on desired metrics. The pure visitor numbers can be exceedingly high in bringing 'eyeballs' to the site. SEO not only increases the number count but emphasizes the quality number also. Google updates its search algorithm on regular basis which affects search results in significant ways.The latest update is Google Panda 4.2.  Webpages should be optimised with the latest updates to enahnce its ranking in organic search results.

SEO results are dependent on large number of dependent factors and your desired metrics (visitors, contacts, conversions and so on).

SEO is done in two ways:

1. On Page Optimisation
2. Off Page Optimisation