Your content should connect to the reader, provide compelling and persuasive reasons to work with you or your company or offer creative ways to display and communicate that content. Content is an investment, is everything. It is a way to actively engage the reader, lead them through a process, and then bring them to a decision point. Utilize the emotional connections to the words.
“ Words! Words! Words! They are all we have to go on.”
This is the mantra for online marketing. As the visitor senses an imminent answer to their question, they will stay longer and click through to more pages, referred as information scent. You can use <b>, <u>, <i>, <font> tags to highlight your text. Website should support the content rather than the content supporting the design.
Header Optimization
Headings are used to communicate specific information utilizing a relevant keyword related to the concept. Heading is the primary indicator of content on the page, and subheadings show the organizational flow of the content. We use following HTML tags
- <H1> For heading (most important tag)
- <H2>, <H3>…….<H6> For subheadings
- <p> … </p> For paragraph
Although many use CSS for mark-up still search engines need to see header tags <h1>, <h2>, and so on, as indicator of important content. We can use multiple h1 tag in a document.
Footer Optimization
Footer tag <footer> defines footer for a document. It should contain information about its containing element. There can be multiple footer tags in a document. This tag typically includes information about:
- Copyright
- Authorship
- Contact
- Sitemap
- Back to top links
- Related documents
Image Optimization
Typical HTML code for an image looks like:
<img src="path of the image" alt="Descriptive Phrase" />
Alt tags are little text descriptions of the images on your site. They are the required part of code as the search engines are not yet smart enough to look at a picture and identify precisely what it is. When web page load slowly the picture soon occupies a descriptive phrase in the empty box. Google puts a strong emphasis on alt tags. Properly labelled images can bring tons of traffic to your site.
Alt tags are little text descriptions of the images on your site. They are the required part of code as the search engines are not yet smart enough to look at a picture and identify precisely what it is. When web page load slowly the picture soon occupies a descriptive phrase in the empty box. Google puts a strong emphasis on alt tags. Properly labelled images can bring tons of traffic to your site.
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