Keyword

Keyword Research

Keyword Research

Keywords are the foundation of optimization. Keyword refers to the point of need. Keywords, or search terms are the words that are typed into search engines such as Google. To select the right keyword you need to empathize with your target audience. Keywords are searchers thought put into words. Google Adword Keyword tool, a free one, is the standard tool for keyword selection in SEO world. It shows global and local search statistics. You can directly access this tool from http://adwords.google.com/ . There should be a unique keyword for each webpage.

Keyword Selection

For best selection of your keywords, these are often segmented into four key areas:

• Explicit/ General
• Problem concerned
• Symptoms associated
• Product names or part numbers

There are different match types that google search algorithm determines if your website should be displayed based upon user’s search query:

• Broad Match
• Phrase Match
• Exact Match

Broad Match:

A word is considered broad matched when you enter a keyword with no formatting around the world. It can trigger your page if searcher uses a query that is related to your keywords e.g. tea cups, travel tea cup. Broad matched keywords match to misspellings, plurals and even similar words.

Phrase Match:

A Key word is considered phrase matched when you enter the word within quotation marks. Search query must contain your keyword in the same order you typed in e.g. “tea cups”. Phrase matched words do not match to misspellings or plurals. It is one of the best match type for new account.

Exact Match

Exact Match is the most specific matching option. A user must type into the search box a query that is identical to a keyword. Exact match keyword do not match to misspellings, similar keywords, plurals, or singular forms of words e.g. [blue tea cups]